Colonel
Harland Sanders’ secret recipe to a well-lived life included giving back
to the community and helping those in need. This year, KFC® will again
honor the Colonel’s legacy by raising money
to feed the hungry through KFC’s Recipe for Hope, a part of Yum! Brands’ annual World Hunger Relief campaign.
KFC is calling on fans to “Pass the Bucket” on
Facebook this month, to raise awareness and funds for World Hunger
Relief. The brand has more than five million Likes on its U.S. Facebook
page (www.facebook.com/KFC),
so there are plenty of potential recruits for the Colonel’s fundraising
army. KFC will donate $1 to the United Nations World Food Program (WFP)
for each of the first 10,000 fans who “Pass the Bucket” by sharing
KFC’s
Recipe for Hope image on their Facebook page (www.facebook.com/KFC), up to a maximum donation of $10,000.
Even a single “share” is meaningful, given that for
approximately $1 a day, WFP can provide a meal to four children through
its global school meals program.
“Since KFC U.S. began its World Hunger Relief
effort five years ago, the brand has raised nearly $7 million to help
feed the hungry,” said John Cywinski, President of KFC U.S. “This year’s
‘Pass the Bucket’ Facebook campaign makes it easy
for our social media followers to help fight hunger simply by clicking
‘Share.’ We think the Colonel would be very proud of our ‘Recipe for
Hope.’”
Colonel Sanders’ commitment to helping others was
legendary. Many of the people who knew him said that he gave away much
of his fortune in order to help others. A quote from the Colonel’s
recently discovered autobiography perfectly illustrated
his philanthropic nature: “There’s something inside of me that makes me
want to help people, especially people who are having difficulty of
some kind,” the Colonel wrote.
In addition to “Passing the Bucket” to trigger a
donation, consumers can also make a donation at participating KFC
restaurants through Nov. 18. No purchase is necessary. KFC restaurant
employees have embraced the World Hunger Relief program,
executing creative local fund-raising campaigns that have seen some
restaurants raise as much as $13,000 in a single year.
About the KFC “Pass the Bucket” Facebook Promotion
KFC will donate $1 for each of the first 10,000
people who share an image of the KFC donation bucket from the brand’s
Facebook page (www.facebook.com/kfc). Maximum donation is $10,000.
