Chuck E. Cheese’s stores in 48 states and beyond, is launching a new campaign called “Chuck E. Rocks. Voicing Chuck E. Cheese, the beloved mouse, is musician and celebrity voice talent Jaret Reddick from Bowling For Soup!! Essentially they are updating the look of Chuck E. Cheese, making him more updated!! Boy did he undergo a makeover! Here is the new mouse!!
“This is extremely exciting news for Chuck E. Cheese’s,” said Scott McDaniel, chief marketing officer of CEC Entertainment. “I am very proud of the hard work and collaboration with The Richards Group. Their creative talent, combined with extensive advertising and retail experience, has helped us contemporize Chuck E. Cheese in a very respectful and engaging fashion. Chuck E. is the hero at the heart of our restaurants. For the first time in years, we’re changing the way we communicate with our key patrons – kids.”
The “Chuck E. Rocks” campaign comprises television, digital and in-store components. Four TV spots, “Belonging,” “Fun,” “Power” and “Birthdays,” each named for something a child experiences at Chuck E. Cheese’s, showcase kids doing what they do best at Chuck E. Cheese’s – having fun. Reddick, best known as the lead singer and songwriter for pop-punk band Bowling for Soup, provides the singing and speaking voice for Chuck E. Cheese.
Right now you can download the new single for free here!!!!
Right now you can download the new single for free here!!!!
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