American Greetings Properties, the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM), and Alex's Lemonade Stand Foundation,
a nonprofit dedicated to finding cures for all kids with cancer, are
once again teaming up for a berry special campaign this September in
support of National Childhood Cancer Awareness Month. Pop culture icon Strawberry Shortcake™ is
enlisting families across the country to host Strawberry Shortcake
Alex’s Lemonade Stands to raise funds and awareness for the cause. The
campaign, now in its third year, has raised more than $150,000 in
support of research projects dedicated to finding a cure for all kids
with cancer.
Over
1,000 volunteers across the country have taken part in the Strawberry
Shortcake Alex’s Lemonade Stands including Emmy-nominated actress Anna
Gunn (Breaking Bad) who hosted her own stand with her family in
Los Angeles. Families can sign up to host Strawberry Shortcake Alex’s
Lemonade Stands during the month of September at http://www.alexslemonade.org/
Volunteers will
be provided with Strawberry Shortcake kits that include vouchers for
strawberry lemonade and branded materials to make their lemonade stand
“stand” apart. In addition to the funds raised, American Greetings
Properties will donate $50 to Alex’s Lemonade Stand Foundation for the
first 300 stands registered in September which will go toward research of the disease that affects over 12,000 children in the United States each year.
“We
are very happy to be partnering Strawberry Shortcake with Alex’s
Lemonade Stand Foundation for the third year in a row and look forward
to making this September bigger than ever,” said Gabrielle Oliff, vice
president brand and marketing for American Greetings Properties.
“Strawberry Shortcake is all about proving that little girls can do big
things and Alex Scott and our young strawberry lemonade stand hosts
around the country have done just that and made a real difference in the
world.”
“Each
year we strive to raise the profile of National Childhood Cancer
Awareness Month to elevate September to the same status that other
awareness months have attained,” said Liz Scott, co-executive director
of Alex’s Lemonade Stand Foundation and Alex’s mom. “We have been
honored to have the continuing support of Strawberry Shortcake in
helping us to achieve that mission and are thrilled to once again team
up to help fight kids’ cancer during an integral time for the childhood
cancer community.”
About Alex’s Lemonade Stand Foundation
Alex's Lemonade Stand Foundation
(ALSF) emerged from the front yard lemonade stand of cancer patient
Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced
that she wanted to hold a lemonade stand to raise money to help find a
cure for all children with cancer. Since Alex held that first
stand, the Foundation bearing her name has evolved into a national
fundraising movement, complete with thousands of supporters across the
country carrying on her legacy of hope. To date, Alex’s Lemonade Stand
Foundation, a registered 501(c)3 charity, has raised more than $55
million towards fulfilling Alex’s dream of finding a cure, funding over
250 research projects nationally.
Strawberry Shortcake debuted in 1980 as a line
of social expressions products, as well as toys, videos, games, crafts
and books. The character quickly catapulted from being a little girl
with a mop of red yarn curls into superstardom. Since 2002 the property
generated more than $4 billion in worldwide retail sales
and sold 5 million small dolls. Now a whole new generation of young
girls and their moms are rediscovering the freckle face little girl.
Strawberry Shortcake is currently the star of her own television series,
Strawberry Shortcake’s Berry Bitty Adventures, which is one of
the highest rated programs on The Hub television network for girls ages
2-5. For more information on Strawberry Shortcake, visit www.strawberryshortcake.com or www.facebook.com/
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